Chuka Eze

heyamberrae:

minimize regret rather than risk

jeff bezos (founder of amazon.com) has amazing perspective on life and making decisions. he does this through what he calls a regret minimization framework.

his story is a perfect example of living now with intention for the future. when we make important decisions for our future, we must look beyond the certain near-future events that are highly likely to occur (e.g. getting a bonus in 6 months). this type of thinking is short-sighted and hinders you from taking action now when opportunity presents itself.

instead, when we establish a personally relevant framework for success, we become more decisive and action-oriented. when we focus on minimizing regret rather than risk, we become more comfortable in the notion of taking risk. (which i then ask, which involves more risk: having regret or embracing uncertainty?)

establishing a framework allows us to make more decisions faster as we’re able to more easily see the big picture.

all in all, it’s important to see beyond trivial day-to-day challenges and inevitable near-future events. that’s not what we’ll remember 2, 5, 15, 30 years from now.

(h/t to mark for sending the video my way)

Great video and nice summary by Amber.